Designer Fehmi Nouhi grew up in the vibrant Rhine-Ruhr metropolitan region, influenced by his Arabic roots.

His father, a respected businessman, had a lasting influence on his son's later career as a designer: "My father always wore fine suits, he never left the house without a scent."
Fashion became the decisive consciousness for Fehmi Nouhi, with all of her senses.

The world of fabrics and fashion interested him from a young age. As a lateral thinker, his friends appointed him their personal stylist and fashion consultant at an early age. During this time, designs for tailor-made men's fashion were born in the young designer's head, unbeknownst to the outside world.

As an autodidact, Fehmi Nouhi works tirelessly with the utmost passion and meticulousness. Observation and experimentation are his teachers. Seams are undone, details are changed, appliqués are placed in a different place. The creative process knows no limits. New ideas emerge every minute.

But Fehmi Nouhi is also a visionary: “I wanted to create something new and at the same time create lasting values.” Each piece of the collection bears the designer’s personal signature and becomes the wearer’s individual favorite piece of clothing.

"My works embody values," says the fashion designer about his craft. At the end of his value creation process there is a collection that is personally tailored to the customer, a distinctive designer piece with breathtaking details that defies the short-lived nature of the fashion world. Anyone who orders a piece from Fehmi Nouhi can consider themselves privileged. Individual pieces made with loving devotion take time. Therefore, only select pieces for selected people will leave the NUHI fashion house. "The choice of selection that I put into my fashion will also be passed on to the wearer."

“I would like to pass on this defining feeling that I personally associate with fashion to every lover of my fashion.”